Warriors 1st Grader
- Sep 1, 2015
- Reaction score
Mount Wellington took this off topic so here goes.DB Bitter was never one of the biggest selling brands in NZ, at it's best it was number three selling brand in Auckland (behind LR and XG), and probably 6/7th in NZ. The point of the sponsorship was to give the brand visibility outside of Auckland - where it generally sold less than Double Brown (now there's a brew lol), and combat Lion Red's huge market share.
The Warriors provided an opportunity that DB couldn't afford not to take; as there were no realistic alternatives - hence they paid overs.
So in essence, you could say DB Bitter was the Blake Green of NZ beers; though probably less successful
One of the top 7 brands in the country will do me as a top selling beer.
I know the club I was at used to sell it by the bucket load. The local sports organisation got sponsored by NZ Breweries and told all the clubs to start selling Lion Red...or else. The local chairman told our bar manager to start pushing Lion Red and got told to fuck off as he stocked what the drinkers wanted.
So they then started working around the club members each week smooth talking them. Within a season hardly an DB Bitter was being sold, end of story.
NZ had the worst beer in the western world IMO. Heyzeuss knows what the English immigrants thought when they got here. No wonder they started moaning. To me an English free house is heaven on earth. Thankfully pioneers like Terry McCashin started brewing with skill and pride.
The two big breweries had the market sown up and even used to deliver the swill in tankers FFS.
One point of difference between Lion and DB way back was that DB which was started by the German family of Joseph Khutze (name changed to Coutts after WWI) had a different method of brewing compared to Lion. Didn't make any difference to me.
The English might have the worst food in the world but they have the best bitter beer. Rant over.