He is from Whangarei, and the family from the Hokianga. That is a common route, they only go to Auckland to get to the airport. The club is handicapped by that.
The Warriors are as attractive to NZ’s best juniors as they are to gun established NRL players.
They also have a very limited presence in the local league scene outside AKL so there’s not much more (if any) attachment to them than any of the other clubs.
So it just becomes a question of which is the better club for a lot of local juniors and the Warriors aren’t going to be the answer in most cases.