Thats the problem right there though. They are a global player and while we are world famous in NZ, league in general is a mere after thought for them.
Look at the SoO a couple seasons ago when they produced SFA for the market and people were complaining because everything sold out in a couple days. Few retailers lost out on a lot of revenue because of it. The biggest spectacle in our great game and they didnt even give a fuck about that lol.
And when the Warriors are the biggest selling brand in the game as well it just goes to show where we stand in the grandscale of sport...
Puma Aus(and by extension NZ) are the red headed stepchild of Puma, propped up massively by Global. Because of this the local guys don’t have a great swing in local market. From my experience with them they are extremely Melbourne focused(head office is there) and pretty much believe the world revolves around AFL so more attention is there. A couple of years back there was a push towards more local brands but league was an afterthought behind AFL(‘local sport’) and A-League (in line with global strategy of soccer focus). Have seen first hand how little thought is put into off field range which is why I was so apprehensive when they took over.
Have also had some experience with Canterbury and found them much more pleasant to deal with, were a lot more collaborative in creating what you want rather than pushing you to fit into existing range. It’s a shame their Australian arm is struggling a bit for brand presence as the quality is high.
Actually quite like what Dynasty do in terms of variety and range of off field.
However if we are stuck with Puma for the time being I hope they up their game but at the same time my merch spend has significantly dropped in recent seasons due to the state of the club